Ocean park hong kong tourism board partnership
"This will help reinforce Hong Kong's status as one of the world's most exciting and interesting destinations when international travel resumes." "Our aim is to feature Hong Kong in popular K-drama and variety shows," Pang said. Filming will be arranged when the pandemic is over.īoard chairman Pang Yiu-kai, who witnessed the virtual signing of the memo, said the board is the first tourism organization to enter into the "strategic partnership" with CJ ENM. The deal does not involve any expenses but the board will discuss the money issue with CJ ENM after confirming the programs. Lau said that the real brand-building effort is for Hong Kong and Ocean Park, “as Hong Kong is not just a place for shopping and eating, it is also a beautiful and romantic city with a cosmopolitan culture.The board will provide advice on locations and aspects of Hong Kong culture to be featured on each program to make Hong Kong on K-drama fans' travel wish list. The speed-dating event deliberately did not involve too many brands, as organizers wanted to minimize commercialism.
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The couples will be partaking of the park's many attractions, "so it is more fun, and it is free for the daters, and they could get to know each other more." The event was open to singles regardless of sexual orientation, she added. “Our potential daters would be organiased into 48 groups to attend various team activities with different challenges from 10am to 6pm on the three days,” Lau said. Lau added that Ocean Park's event will go beyond the usual chit-chat in a restaurant.
And often there is a gender imbalance among the participants, so many leave dissatisfied. Some events in Hong Kong have charged as much as US$2,600 (HK$20,000) to partake. Sometimes there may be specific requirements, like daters have to be professionals (doctors and lawyers, but probably not marketers) and there could be a fee. When Campaign asked how Ocean Park’s speed-dating event would differ from others, Lau explained that restaurants typically host this kind of gathering over a two-hour dinner. HKAA also set up a dedicated promotion for the event at the airport’s arrival hall, while SD Fever has helped with the screening of the 1,000 who applied.
HKTB has promoted this event through its overseas offices in Japan, Korea, Taiwan, Thailand, Europe and North America to help recruit participants. One of the aims is to promote Hong Kong as a ‘romantic’ holiday destination. The event’s organisers include the Hong Kong Tourism Board (HKTB), Airport Authority Hong Kong (AAHK) and speed-dating company SD Fever. Una Lau, public affairs director of Ocean Park, told Campaign Asia-Pacific that the lunar year ahead will be an auspicious one for marriage because it contains two days marking the start of spring, known as ‘Double coming of Spring and leap month’ (雙春兼閏月), which only happens once every four years. The HK Love Hub Speed Dating Event is to take place from 14 to 16 February at the aquatic theme park.